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Marketing Promotions which are supported under the Marketing system are different from Supplier Promotions which are supported in the Product system. The key differences to consider prior to deciding which type of promotion to use are detailed below.
Marketing vs Supplier Promotions:
Marketing Promotions
These are promotions set up by an organization promoted to the public from the organization. An example of a Marketing Promotion is a coupon code. These promotions apply to the selling price of the reservation, not its cost to suppliers.
The discounts will need to be manually applied in the cart using the promotion code.
The discounts will appear as a separate, discounted line item in the cart.
Example:
Hotel Softrip 660.00
Round Trip Transfers 40.00
NewYearsPromo -100.00
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Example If creating a promotion that relates to scenario #1 above, use the "coupon" category. If creating a promotion that relates to scenario #2 above, use the "travel credit" category. |
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Example Company M offers an 8 Day Best of New York tour. This Tour is loaded as a Product in the Product application. Users can select the 8 Day Best of New York tour under product codes under Marketing Promotions in order to offer a discount to anyone who books that tour. |
Block Codes
Users can create a block code under the Operations Inventory module that is specifically associated to a Marketing Promotion. This can help support the ability to run flash promotions and control the number of reservations eligible to redeem that promotion, similar to scenario #1. can cap the number of promotions that can be applied by linking the promotion to an inventory record via the Block Code field. The user can create the inventory record in Operations Inventory and add that block code to the promotion record. The IDate must be set to Dec 31, 2050. This is necessary because the functionality is limited in that you can only create one allotment for the entire promotion. It is not date-specific to the reservation.
Currency
If a company allows an option to sell in multiple currencies, promotions can be created to only allow promotion redemptions if a booking was created under the specified currency.
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Users can either begin typing the product code name, or, expand the search grid to view any promotion that is associated to a specific product. See the product codes description for more details on how product codes can be utilized for marketing promotions.
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The option to create data can be accomplished by selecting the plus sign icon at the top of the screen. Review the creating new promotions paragraph for more information.
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This option also allows users to reorder the columns per user to ensure the most important column and data per their preference displays first. Once users access the grid settings, which are available under the user name, and save their changes, the grid will automatically update. Users will be able to view these settings on the screen each time the screen is accessed in the future.
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